Clickatell Announces Chat Commerce Platform With New Payment Capabilities
In its report “Adding Digital Payments as Part of the Communication Platform as a Service Offering”, Gartner® recognized Clickatell as a “Who’s Who in CPaaS Payments and How They Go” section. And said, “Currently, there are a limited number of CPaaS Providers that provide payment capability.” Additionally, the Gartner report predicts that “by 2025, approximately 50% of CPaaS providers will enable the functionality in as part of their communication modules and offers ”.1 From 2011, Clickatell has already recognized the need for chat commerce and moved to the model that combines communication and commerce. Currently, Clickatell processes 1.5 million transactions per day.
“With billions of consumers actively chatting on chat apps, we believe Chat Commerce is the future of digital commerce enabling brands to connect, interact and transact where their customers are.” , said Pieter de Villiers, CEO and co-founder of Clickatell. “Paying a utility bill shouldn’t take 15 minutes of your life every month. Imagine that a utility company sends a simple chat notification to customers for the amount owed, giving them the ability to touch and pay the bill directly from the notification itself. And, if the customer has a query, we allow brands to leverage a bot or live agents on the same channel. Consumers no longer have to scramble to find a number to call or email in the abyss. “
Clickatell’s enterprise-grade chat commerce platform improves brands’ customer experience and generates revenue by personalizing communications, delivering greater customer satisfaction and retention, increasing sales, improving efficiency business and reducing operating costs. It provides brands with low-code / no-code tools to connect, interact and transact with their customers:
- Connect enables messaging and notifications, such as a bank sending a customer a credit card transaction verification alert, which is much less intrusive or inefficient than a robocall or email;
- Interact provides back-end system integration and orchestration with a chat bot and agent desk allowing a bank, for example, to interact with customers to check balances or pay bills instead of call an 1800 number on the back of a card; and
- To treat supports API payments and digital transaction capabilities through Clickatell’s new Chat 2 Pay. Chat 2 Pay enables businesses to securely accept instant messaging payments by sending consumers a payment link via SMS or WhatsApp. In its design of Chat 2 Pay, Clickatell effectively orchestrated the complex relationship between their customers’ messaging, payments, and Order Management System (OMS), thereby mitigating the risk of businesses managing payment card details. .
1 Gartner, “Adding Digital Payments as Part of the Communication Platform as a Service Offering”, Lisa Unden-Farboud, Daniel O’Connell, Brian doherty, Dayna Ford, August 27, 2021
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We are creating a better world through technology, by making chat commerce accessible to everyone, everywhere. Consumers can now connect with brands to find goods and services, make purchases, track orders and resolve issues with a simple text or chat. No need for cash, phone calls, in-person interactions or apps. Founded in 2000 with today more than 10,000 customers, Clickatell is fueling the transformation of digital commerce through Chat Commerce. Clickatell is headquartered in Silicon Valley, California, and has offices in Canada, South Africa, and Nigeria (www.clickatell.com).